There are many levels of crowd-pleasing that need to happen at a fashion show in order for it to be successful, starting with the front row and extending all the way through to those tuned in on their smartphones. Shayne Oliver of Hood By Air is acutely aware of this, and has more eyes on his brand than ever before. His ragtag posse of underground club kids and art-world friends was joined by some pretty high-profile faces at the show today, including Naomi Campbell, Jaden Smith, will.i.am, and rappers Rick Ross and Juicy J. Dedicated HBA fans will know that Oliver’s talents go beyond the runway—with an album made in collaboration with London-based electronic producer Arca in the pipeline for fall, he’s adding musician credits to his résumé.

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