Eat, Train, Shop, and Repeat: The Mall at World Trade Center Abu Dhabi launches ‘The Biggest Winner Competition’

19 February 2017, Abu Dhabi, UAE:


Finding motivation can often be the most difficult part of starting a new exercise regime and so The Mall at World Trade Center Abu Dhabi (The Mall at WTCAD), the modern shopping destination located at the heart of Abu Dhabi, has partnered with Primal Gymto offer the most inspiring exercise initiative ever as winners of its “Biggest Winner Competition” can each win 300,000 miles from Etihad Guest.

 As 2017 is the UAE’s ‘Year of Giving’, The Mall at WTCAD is combining this free-to-enter and life-changing exercise initiative with the incredible prize of Etihad Guest to reward the Biggest Winner participants with the gift of well-being by ultimately improving their daily lives through fitness.

 Helping Abu Dhabi residents to find happiness and a healthy lifestyle through exercise, The Mall at WTCAD has offered this special programme to their Abu Dhabi partners including Etihad Airlines, ADIA, Burj Mohammed Bin Rashid residents, Aldar staff, Aldar Academies, clients of Lamborghini TDIC, and Abu Dhabi Media. As exercise has been proven to release endorphins and aid concentration the competition aims to have a positive effect on the daily lives and work performance of employees at The Mall at WTCAD and beyond whilst to ensure transparency all entries were chosen by a special raffle draw.

 The Biggest Winner Competition started on 12th February, with 200 male and female participating in an intensive 6 week training programme created by Primal Gym, focusing on three categories: weight loss, shaping & toning, and maintaining.

 Commenting James Waugh, General Manager of The Mall at World Trade Centre said, ‘We are always looking for ways to surpass our customer expectations whilst simultaneously pleasing our business partners and our ‘Biggest Winner’ competition is a testament to this. We are extremely proud to be working with Etihad Airways and Primal Gym to create such an inspiring and rewarding initiative and we wish every participant the best of luck.’

There will be one winner for each category of ‘Weight Loss’, ‘Fittest’ and ‘Strongest’. With a grand total of 2000,000 miles to be won, the first winner of each category will each win 300,000 Etihad Guest Miles for Etihad Airways which is a one-of-a-kind prize, offered exclusively by The Mall at WTCAD. With the choice of hundreds of exotic destinations throughout the world winners of the Guest air miles could purchase a first class ticket to LA, business class tickets to Dublin, or even return flights to the Seychelles: the possibilities are endless!

 The second and third runners up in each category will also win a 6 months membership to Primal Gym in Burj Mohammed Bin Rashid and a voucher worth of AED 1000 from Dr. Nutrition, located within The Mall at WTCAD.

 Ammar Mutie, Chairman of Primal Gym said: “We are always looking to spread fitness to the community, we believe that movement is medicine; for a fitter you and a fitter community. With this great initiative by The Mall we are hoping to promote a healthy and fit lifestyle that will help combat todays sedentary lifestyle.”

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