Turning the spotlights on new digital start ups in fashion
and an innovative styling project by Louis Philippe De Gagoue
Just in for SUPER are two initiatives linked to the digital world. THE DIGIT BAR is the special area devoted to a selection of digital start ups that will be presenting their dedicated services for firms, clients and the fashion business.
Plus ANOTHER VISION, an innovative project which is the brainchild of Alessandro Enriquez in collaboration with Pitti Immagine: a special photographic shooting session by Louis Philippe De Gagoue – the Ivory Coast-based photographer, stylist, and artistic director – starring the Super collections with an artistic-editorial style that is perfectly suited to the world of social networks.
THE DIGIT BAR:
A space for innovative start ups for expanding the fashion and lifestyle business
Digital start ups, innovative platforms and apps with an international projection are the protagonists of THE DIGIT BAR, the project linked to the digital world that Pitti Super is launching at this edition. The focus is on 7 high profile Italian entities with global breadth and an international body of customers created by professionals from the web, tech and retail world that have launched themselves into one of a kind projects: services created to expand the fashion and lifestyle business with a smart technological vision. Here are the START UPs selected for this edition:
Brand Land_ “Global Fashion Hunter”. Based in Milan, Brand Land is an innovative free App (available from Apple Store and Google Play), that makes it possible to learn about, explore and purchase products by independent fashion brands worldwide, maximizing firms that often anticipate or interpret new trends and presenting them to fashion enthusiasts who can discover and purchase their products. www.brand-land.net
I Live You_ The result of the experience of two web professionals, this project was created to improve and optimize digital communication with clients, generating strategies of consensus and diffusion of ideas and projects. From managing the social media community – involving bloggers and digital influencers in companies’ sales and branding campaigns – to the construction of valuable relationships with network communicators, through projects that interconnect with the network and territory, right up to the organization of web events.
Listupp_ With over two million articles available to purchase, 30,000 brands represented and over 500 stores featured, Listupp is the place to go to search for on line fashion. Created in Italy and based in Florence, Listupp is active on the international market. Its platform brings together large stores and exclusive boutiques, from high fashion to lifestyle. Added to the shopping experience are insights into the world of fashion with a focus on emerging trends and shopping guides, also thanks to the special shoppable magazine. www.listupp.it
Pop up Mob_ Pop Up Mob Italy is born from the international collaboration of four women distributed between Italy and the United States. With a mission to satisfy the requirements of the retail world, this agency offers 360 degree services bringing brands into contact with potential clients and creating an innovative experience in order to better highlight the brands’ vision and history. From concept to design, from store layouts to collaborations with PR agencies, from the organization of events and service management with operational activities, to the management of social networks and guerrilla marketing activities. www.popupmob.com
Roialty_ An innovative startup in the field of consumer comprehension, profiling and segmentation for increasing the efficiency of its clients’ digital marketing plans, Roialty is based between Milan, Parma, London and New York. Its technology makes it possible to obtain greater knowledge about consumers (socio-demo characteristics, interests, preferred brands and media, personality traits, buying intentions and more…) based on the public data available within their social networks, as well as to personalize offers and messages for each segment in order to increase engagement and conversion rates. www.roialty.com
Salesoar_ With its founders’ broad and solid background in digital advertising, Salesoar can offer instruments for automating the activities of new adv campaigns and for testing several campaigns and keywords at the same time, making it possible to refine the advertising strategies of each brand as much as possible. www.salesoar.com
Stentle_ Born from the innovative vision of a team with a background of over forty years in the fashion & tech world, Stentle offers a Unified Commerce experience to satisfy the needs of brands as well as retailers, making it possible, through a single platform, to sell the product and the management of the relevant data during its entire sale cycle. Through the Cloud platform, using artificial intelligence and data that are updated in real time, brands and retailers can activate initiatives for optimizing the sale cycle, saving time and without the need for special IT skills. www.stentle.com
ANOTHER VISION:
a visual storytelling project with a high social impact,
curated by Alessandro Enriquez and realized by Louis Philippe De Gagoue,
one of Africa’s most creative photographers and stylists
At this edition, Super’s creative storytelling also gives life to ANOTHER VISION, a project which is the brainchild of Alessandro Enriquez in collaboration with Pitti Immagine: a special photographic shooting session by Louis Philippe De Gagoue – photographer, stylist and artistic director, based on the
Ivory Coast, and a contributor to prestigious international magazines – who began photographing the contradicting realities of African countries with a distinct fashion sense.
Louis Philippe De Gagoue will be collaborating with Alessandro Enriquez on a photographic shooting session starring a selection of the collections present at Super, showcasing a mix and match of products suitable for an urban and creative public. Colors, shapes, fabrics and new trends for the FW17 season will be brought together in an editorial special directed towards the digital and social world, with viral content and the involvement of the public through Facebook and Instagram lives. An urban tale with a retro twist which will be projected towards street and ethnic atmospheres that are capable of globally portraying an ethno-pop and futuristic vision of fashion.
