The Ajala Project, a Dubai-based social enterprise, have partnered with the ongoing ‘Every Dirham Counts’ campaign to support the Emirates Red Crescent. 25 artists who are part of The Ajala Project, have donated their artwork, that will be sold at The Workshop Gallery and the proceeds from the sales will be donated to the ‘For Your Sake Somalia’ campaign.

The Emirates Red Crescent is aiming to raise AED500 million to help the millions of people in Somalia who are suffering from the drought.


The Ajala Project is a platform created in 2016. It currently represents over 200 local and international emerging artists, who create artwork to give back and support communities in need. The artists’ creations are sold through the platform, community events and corporate partnerships.

As Narmeen Nasser, co-founder of The Ajala Project said: “This campaign has already received significant interest from members, with over 100 artists submitting pieces within a few days of announcing our partnership. We have shortlisted 25 unique pieces and hope we can raise donations to help those who are suffering in Somalia”. Campaign is growing and bringing people together to support the UAE’s efforts on-ground. “The interest and support we have received so far is testament to the fact that the people in the UAE care and are always ready to contribute and make a difference, Project Leader of “Every Dirham Counts”, Mona Gulaid said.

Art pieces will be sold at The Workshop Gallery, Al Wasl Road, Jumeirah, Dubai from the 20th– 23rd June and is open to the public.

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