The Saudi fashion directory platform

Fashtory, the modern online directory & network for fashion lovers and designers, has now launched in the UAE.


Fashtory, the revolutionary new app taking the fashion world by storm, means fashionistas no longer have to traipse the globe in search of one-of-a-kind pieces. Designers now have an easy to use platform to showcase their works of art; connecting them to a wide network of fashion lovers. Fashtory was born from one woman’s desire to solve the issues faced by many busy fashionistas in the region who struggle to find stand out pieces in a crowded market.


The app is set to overhaul the fashion industry, challenging the current market trend of “fast fashion” and making designer fashion from up and coming designers easily accessible to fashion lovers. Bespoke clothing, abayas, jewellery shoes and accessories will now be just a swipe away, eliminating the need to trawl the globe and internet for one of a kind pieces.


The app is the new social gateway between retailers, tourists, designers set to shake up the market. Designers can now avail of a platform to showcase their work which will be categorized into an easily navigable directory which can then be browsed by locals and tourists alike. Fashtory is non-transactional but a platform for designer listings which opens up conversations between buyer and designer. Registration takes just seconds and consumers can instantly browse jewellery, accessories, clothes, footwear from independent designers and multi-brand stores based on their location. The platform already boasts designers from over 21 countries across the world, including local UAE designers such as Pose Arazzi and UK-based Ahnde.


“I created Fashtory out of a genuine desire to help women who wanted one of a kind pieces but didn’t have the time to search,” says Alanoud of her proud creation. “I also wanted to give designers an opportunity to showcase their creations and a platform to launch their career. Fashtory connects both parties in an-easy to use app that is free to download.”


The app is available for download now for free from the App Store and Google Play.

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