33rd International Festival of Fashion, Photography and Fashion accessories in Hyères

CHANEL is the major partner in the 33rd International Festival of Fashion, Photography and Fashion accessories in Hyères and the principal sponsor of the permanent exhibition of (Charles et Marie- Laure de Noailles, une vie de mécènes), at the villa Noailles.
As part of this collaboration, CHANEL provides support for the festival’s fashion activities as the official partner of the makeup cabin for the festival’s fashion shows. In addition to this, the prize-winners of the Grand Prix of the Jury Première Vision and of the Grand Prix of the Fashion Accessories Jury Swarovski will have the opportunity to undertake a project with CHANEL’s Maisons d’art that will finance the development of silhouettes and accessories, respectively, in their ateliers with the value of 15.000 euros for each winner. On top of this, CHANEL supports the Photography Grand Prix of the Jury, where the prize-winner will receive a donation of 15.000 euros.

The CHANEL partnership with the Hyères Festival, a festival that encourages and champions young designers within the fields of fashion and photography, is part of the House’s historic commitment to support creation.

CHANEL, the International luxury goods company, was founded in France by Gabrielle Chanel at the beginning of the last century. The company, which is privately held, offers a broad range of luxury products, including ready-to-wear, leather goods, accessories, eyewear, fragrances, cosmetics, skincare, fine jewellery and watches, with a network of 192 CHANEL fashion boutiques worldwide, including the legendary address on rue 31 Cambon in Paris.

CHANEL is also renowned for its Haute Couture collections presented in Paris. Under the creative direction of designer Karl Lagerfeld, CHANEL is more than ever dedicated to ultimate luxury, quality, the highest level of craftsmanship. Most notably are those of the Maisons d’art at Paraffection: embroiderers Lesage and Montex, feather and flower maker Lemarié, pleater Lognon, shoe maker Massaro and hat maker Maison Michel, all supply the top names in Haute Couture and the luxury industry.

‘I want to be part of what happens’ Mademoiselle Chanel liked to say. Through this collaboration with the International Festival of Fashion and Photography in Hyères, CHANEL demonstrates its wish for openness towards different creative worlds, and once again reaffirms its commitment to creativity and avant-garde.

The Lemarié Exhibition

Feathers, flowers, couture, pleats, the four signatures of the House of Lemarié exhibited on the walls of a room at the Villa Noailles.

Samples, details, textures, assemblies, reappropriations and transformations all compose each theme thanks to the precise focus of the limitless imaginations belonging to the artisans working at Lemarié.

In the middle of the room, a metallic structure highlights a series of black and white photographs. Close-ups on the manual skills of the flower makers, the dexterity of the pleat-makers, the plumassiers and the other couture artisans.

Alongside the images, words from the house lexicon seem to float in mid-air: cut, burn, waffle, encrust, boil, curl, fray… a reserve of dreams, a crystalline haiku of ancient techniques perfectly imported into our contemporary creation.

All the treasures of this Maison d’art with its creative roots.


The Lemarié Garden

Participatory Workshop

Appropriate the creative world of the House of Lemarié, with a participatory workshop proposed by CHANEL.
Christelle Kocher, president of the Fashion Accessories jury for 2018, and artistic director of the House of Lemarié since 2010, came up with the idea of arranging 4,5 meters of white floral cotton cloth on a terrace at the Villa Noailles.
Like a blank page each visitor will enrich it with an appliqué technique, choosing from 33 patterns, a nod to this being the 33rd festival. Kit in hand, the artisan-visitor will compose their oeuvre using four of Lemarié’s fetish materials: rhinestone, silk, cotton and rhodoid, to create exclusively floral and plant motifs as well as a few foraging bees. Each apprentice will receive a diploma to certify their participation in this collective work.

Starting on Friday April 27th, from 11.30am to 5.30pm

Saturday April 28th from 2pm, late-night until 9pm

Sunday April 29th, from 11am to 5.30pm

Monday April 30th, from 11am to 4pm

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