PITTI UOMO EDITORIALS Very special objects

Introducing the Pitti Uomo Editorials: two installation-locations with ideas dedicated to the lifestyle of modern-day man. Objects that are useless, useful, fun, and curious, the findings of editorial scouting in concept stores, websites and store windows, each time exploring different worlds with surprising creativity. The themes for this edition are PET PEOPLE and PAPER PEOPLE, and set design is by Sergio Colantuoni and lifestyle editor Maria Giulia Pieroni.


A dog’s life. Lives with dogs: luxurious, curious, unusual, special… no longer relegated to a rug in the corner, pampered pooches now get design solutions, fine materials and fashion-show collars that point to close sharing. Integrated situations see armchair-baskets and basket-armchairs, plus a wider choice of canine clothing and fashion incursions, culminating in furnishings designed for man and his best friend.

The brands: 2.8 duepuntootto, Anada, Bondi Wash, Brando, Cloud7, Ex Doggly, Fat Boy, Ferplast, Foof Dog & People, Formaitalia, Found My Animal (USA) distr. da COCO-PEI.com, Frida Firenze, Howlpot, Hunter, Isi&Friends, Jenopetdesign, Kenneth Cobonpue, Lila Loves It, Lollipet, Lou&Mi, Maison Le Lou, Mario Luca Giusti, MiaCara, Morso, Mr.Dog, Poldo Dog Couture, Rocketo, Shoo Natural, Superfine Pet Luxury, The Dog Treat Co, Trudi, Ware Of The Dog, Woof & Brew.


That hedonistic sense of writing, the sensorial pleasure of calligraphy, the value of paper and everything to do with it; a mark, a gesture, an inner desk. An order made up of minimal yet significant objects, essential and profoundly engaging. Functional objects for everyday use, but at the same time icons, the last barrier of resistance against the digital onslaught or, quite simply, symbols of a daily reality.

The brands: 22 Design Studio, Bellroy, Beyond Object, Danese Milano, Design Letters, Faber-Castell, Fabriano Boutique, Field Notes, Giobagnara, Hmm, Moleskine distr. per l’Italia Executive, Monkey Business Design, My Friend distr. Moroni Gomma, Nava Design, Normann Copenhagen, Ototo, Papier Ltd, Pineider, Reine Mère, Slow, Studio Sostanza, Studio Cheha distr. Moroni Gomma, Studio Macura, Suck-UK, Tom Dixon distr. TJ International Design, Vittorio Martini 1870.

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