“PINAR CHOCO LABNEH” Wins Most Innovative Dairy Product Award

Pinar, the trusted Turkish brand, has been recognized by the 2019 Gulfood Innovation Awards within the “Most Innovative Dairy Product” category for its recently launched product – Pinar Choco Labneh. The annual Gala night and award ceremony was hosted at the Dubai World Trade Center with numerous renowned brands competing across twelve different categories.
Pinar Choco Labneh’s recognition is a testament to the brand’s continued commitment to produce high quality and healthy products based on customer needs, through ongoing research, innovation and product development.
The spread combines the goodness of Pinar Labneh with the delicious taste of chocolate, delivering essential nutrients, energy and guilt free enjoyment not only for kids but for the whole family. With its velvety texture and chocolate hazelnut flavouring, this treat is a great healthy alternative to other chocolate spreads. Produced from 100% fresh cow’s milk, Pinar Choco Labneh is packed with calcium, low in sugar & fat and a great source of protein. Another added benefit is the product not containing any additives or preservatives and being light on calories compared to other chocolate spreads available in the market.
Commenting on the occasion, Mr. Arda Cenk Tokbas, General Manager said, “We are honoured to have won the award for ‘most innovative dairy product’ and hopeful that this is one on many yet to come. These accolades emphasize Pinar’s dedication to bringing innovative and healthy products into homes and kitchens across the region, which can be enjoyed by the whole family. By focusing on our customers and keeping uncompromising quality at the center of everything we create, we can tailor products to their needs and interests, and strive to create something truly worthwhile.”
The Gulfood Innovation Awards celebrate and reward excellence across brands and products, with an industry-wide campaign encouraging over 300 entries, a judging panel of prestigious industry leaders, and culminating at the glamorous awards gala dinner, held during the show. With intense interest from the media and visitors alike, the event offers unprecedented opportunities for industry networking and brand profile-raising through PR and sponsorship.
The possibilities for Pinar’s versatile spread are endless. Special recipes using the Choco Labneh can be found on the brand’s social media platforms on how to make healthy and delightful treats for all. Available across the region, Pinar Choco Labneh can be found at major supermarkets across the UAE including Carrefour, Spinneys, Lulu, Waitrose, all Coops and more.

About Pinar

The trusted and beloved Turkish brand has been the quality choice of consumers, and a leader in the food sector since 1973. Launched as a milk and dairy products brand, PINAR has been the first brand in Turkey to focus on the health benefits associated with milk and dairy products. Today, Pinar offers a wide range of high quality products that meet the various, and versatile consumer needs across the dairy, meat, frozen pastry and drinking water segments.

The parent company, Yaşar Holding Food and Beverage Group, operates with over five thousand employees and incorporates the companies of PINAR Dairy, PINAR Meat, Yaşar Integrated Marketing, Çamlı Animal Food and Livestock, PINAR Water and PINAR Food. In 2000, Pinar set up their Middle East Headquarters, HDF FZCO, in Dubai at the Jebel Ali Free Zone with a mission to become a name synonymous with quality and reliability in the region. The brand was the first to establish itself as the leading company in the field of manufacturing packaged Labneh in GCC, with an assurance of the highest quality standards for all its products. As a result, Pinar Labneh has been given the ‘Product of the Year’ award in the Gulf region for the past three years consecutively. Since its inception, the brand’s ethos has been to always introduce products that are all natural without any additives or preservatives which reflect a source ofhealth, taste and innovation.

For further information on the brand and the extensive range of products on offer, please log on to www.pinararabia.com

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