Shiffa Beauty launched its new concept store Shiffa Curated yesterday with a glittering showcase of the latest collection by celebrated brand Bil Arabi by Nadine Kanso.
Over 150 of Dubai’s most prominent attended the launch party of Shiffa Curated last night held at the Waldorf Astoria DIFC.
The event was both a celebration of Dubai’s highly awaited store launch as well as Bil Arabi’s latest collection “Fire”.
“I have been a fan of Bil Arabi for many years. I couldn’t think of a more perfect brand for us to launch our pop up with. The brand is a perfect fit for Shiffa curated. I want to celebrate home grown brands in a space that piques curiosity and always sparks joy. For me, Bil Arabi is a brand that’s constantly innovating. Nadine is an innovator and her jewelry certainly does spark joy and leaves us wondering – what’s next!” Said Dr. Hamdan.
Dubai’s newest concept store is the brainchild of Dr. Lamees Hamdan, Emirati doctor turner entrepreneur and founder of SHIFFA Beauty – a household name in the skin-care space, Shiffa Curated, is a labor of love project that comes as a response to the overwhelming nature of shopping culture today, which lacks intimacy and surprise.
The ‘Fire’ collection as well as other curated pieces by Bil Arabi will be available alongside a complete range of Shiffa beauty products in store up until the end of December. Fans of the brand can look forward to getting their hands on some of these delightful pieces at Shiffa curated.
The brand promises to keep consumers guessing by changing up their roster of designers every month, ensuring that patrons get to experience a new, personally sourced labor of love all the time.