Ritu Kumars’ passion for rediscovering and restoring Indian textiles has been the brands signature since its inception 50 years ago. The eponymous label is now all set to embark on a new journey with the introduction of Ritu Kumar Home, a contemporary take on traditional Indian textiles, architecture and motifs. Featuring a wide range of bed linen, wallpapers, table ware and home décor. The collection comprises a versatile and modern selection of pieces for the coziest corners of one’s home. Ritu Kumar Home is deeply rooted in Indian craftsmanship.
Ritu Kumar Home defines comfortable luxury for homes that like to tell their own story. With a vintage lens it evokes nostalgia of long summer days, decadent winter nights, the leisurely strolls around the street avenues of Calcutta which would often lead one to the imposing Victoria Memorial. It reminds one of the pitter patter of monsoon days and mornings in quiet nooks which is hard to find now but yearned for by many.
Each collection is a homage to an indigenous art form and most of the collections are from diverse regions while some of them have been mixed together and amalgamated to make the line more contemporary. Researched and recreated from museum quality Indian textiles, the Ritu Kumar Home collection takes inspiration from textiles belonging to many genres. From the school of Jamavar shawls from Kashmir, the city of Nawabs and the jaalis of the havelis of Lucknow to the exquisite crafts of Masulipatnam and the vegetable printed Kalamkaris – a craft that can never grow old with its stylized plant and animal motifs. The repertoire from Sanganer and Bagru School of Rajasthan has been heavily researched and recreated as well.
Ritu Kumar Home is also a sensorial delight with its textures and colors; from the many tones of cracked white, porcelain, marigold yellows, dusty rose and mehendi to meenakari jewel tones. The colors themselves are both rustic, organic and are inspired from vegetable dyed bases.
On the launch of the Home collection, designer Ritu Kumar says “Our heritage is closely linked to Indian textiles and it lends seamlessly to furnishings. Hence it was only natural to move into this direction to make beautiful Indian textiles, prints and motifs a part of one’s everyday life as well.”
“The Ritu Kumar brand has continuously sought to recognize the pulse of the consumer while never steering away from the core philosophy. From Couture to Pret and now Home, we aim to be distinctly identifiable as the world of Ritu Kumar.” adds Amrish Kumar, Managing Director, Ritu Kumar.