During the next fashion week, the Made in Italy brand celebrates Milan, dedicating the windows of via Mercato and via Madonnina to the most representative fashion and lifestyle magazines, Martino Midali For Fashion: a special installation that will feature the symbolic covers and their contents of excellence famous all over the world.
Martino Midali continues to celebrate the Italian capital of fashion, which has always been the home of the Made in Italy brand, by launching the Martino Midali for Fashion project to pay homage to the sector magazines during the next Milan Fashion Week Women’s, scheduled from 23 February to 1 March 2021.
Specifically, Martino Midali will dedicate the windows of the boutique in via Mercato and via Madonnina, in the heart of the city, to the most important fashion publications, with a special installation that will feature during the week the symbolic numbers of the history of the various magazines, with the most representative covers.
Many magazines have enthusiastically joined Martino Midali for Fashion. Among these Elle, Marie Claire, Cosmopolitan, Grazia, Donna Moderna, Io Donna, Amica, Tu Style, F, D La Repubblica and Vanity Fair for a sort of state of the art of the sector publishing.
The objective of the initiative conceived by the womenswear brand is in fact to enhance the great commitment, creativity and professionalism that every day make these publications with authoritative content possible, which have long been considered true style icons even abroad. A symbolic and impactful gesture, that of Martino Midali, to communicate the synergy and vitality of the entire sector to the general public and bring workers’ industries to the fore. “In a context like the present one, I felt that the time had come to make a deeper reflection and to enhance Milan from within, starting from publishing, one of the strategic assets of the city, which creates iconic products that are inspirational around the world. This project also wants to be a short circuit, with physical installations in our windows of the most representative covers of magazines, precisely in a fashion week characterized by digital events for the current emergency. I believe that Martino Midali for Fashion is also a way to celebrate not only my city, but above all the many people of the publishing industry who, often from behind the scenes, contribute to the story of our sector with contents of absolute excellence “, explains Martino. Midali.
Comfortable, welcoming, easy: a moving hug that tells the Midali woman and her needs becomes the essence of the brand’s fw 2021 collection. An enveloping proposal that, between outerwear and a new comfortwear, combines the intimate space with the open one to accompany femininity on every occasion.
Starting from the outside, where the winter rigor is faced with coats and jackets that choose the warmest and most comfortable materials, the most intense colors, the most precious processes to express themselves freely. Plain and yarn-dyed alpacas and mohair explore different lengths and volumes; boiled wool, an icon of Martino Midali, chooses the jacket suitable for milder climates, the same one that, with the complicity of soft-hand ecofur, explodes with all its warmth in the shades of burgundy, black and spotted.
Knitwear in the foreground with cashmere blend, worsted wool and mohair that favor dropped and wide collars, enveloping shapes, the inevitable graphic prints; experimentation with scuba meets camel sport for a more athleisure and contemporary side; it turns out to be the perfect accomplice of a comfort zone to be embellished with vests and essential spotted tunics. Space for the total knit look to be declined in burgundy shades, and the essentials in jersey, in the same tones, to be combined with boiled wool and the dynamic cady of the Twelve Month capsule collection.
The brand’s proposal dedicated to special occasions focuses on a very feminine aesthetic in which the difference is all a matter of details: they are the hydrangea and gray jacquards; is the cream and black boy suit whose versatility is explored; it is the classicism of black & white in the alpaca damier fabric for oversized garments alongside other more skinny ones, and that of black cady scratched by the jap print on the trouser + blouse combo.
Dailywear explores its even more formal declinations with bi-material velvet and essential two-tone sweaters, with oversized volumes to be worn with trousers and vests; always oversized, but also proposed with a tighter fit, the black & white textured fabric that mixes with the striped jersey, reinterpreted in its large or more fit forms. Flashes of gold lurex illuminate the proposals for the evening in blush and gray, without forgetting the all-over sequins.