The store offers innovative technology, state-of-the-art interactive services and exclusive collections and is set to elevate customer experience

Sports performance has a huge new home with the official opening of Under Armour’s biggest store in the region at The Dubai Mall.

The new flagship store, which is also the brand’s largest store spread across a single dedicated floor, will expertly cater to the requirements of the elite, aspiring athletes and everyday fitness enthusiasts across the UAE and beyond.

Designed as an interactive and immersive retail destination, The Dubai Mall store will cover an impressive 1,300 sqm, where customers are able to explore the brand’s iconic range of clothing, footwear and accessories.

Among the super-sized store’s unique features, many of which are available in the region for the first time, will be Under Armour’s advanced 3D Foot Scanner that offers customers an unrivalled fitting experience using AI tech to create a comprehensive 360-degree scan of a customer’s foot, staff can make expert suggestions for the shoe to meet their needs, whether they are looking for stability, cushioning, high-intensity training or maximum comfort for daily wear.

The Pick and Learn interactive system will give customers unparalleled access to Under Armour’s range of footwear and the option to browse and compare details from size, fit and style to price and design. With information clearly displayed on the store’s smart touchscreens, the Pick and Learn system helps customers make detailed and informed comparisons and decisions before purchasing.

Under Armour’s new store at The Dubai Mall will let consumers connect to a range of customized workout experiences through touch screens, where they can experience fun challenges through the lens of the exclusive MapMyRun App where runner at all levels can enjoy form analysis and tips to improve performance.

Once customers have finished updating their workout wardrobe, stocking up on the best sports gear or finding new fitness inspiration, the Under Armour Chill Out Lounge offers a great place to relax. Equipped with a mobile phone charging station and an interactive 3D map of Dubai, the lounge is the perfect place to unwind and further browse the Under Armour collection.

Shoppers can also pick up a great range of male and female sports attire only available at The Dubai Mall store, including exclusive Project Rock apparel, Iso-Chill Running and Training gear as well as special Under Armour fitness items for children and adults.

Lee Devon, Vice President for Under Armour Middle East said; “Opening the new flagship store in The Dubai Mall is a proud moment for Athlocity and the Under Armour brand, this will be our biggest store in the region and is a perfect fit for the world’s biggest mall, an iconic retail destination.” “Under Armour’s new location in The Dubai Mall is a fitness destination that will expertly meet the needs of all our customers in a modern, state-of-the-art and immersive environment. Offering an unrivalled sports shopping experience, we’re excited to welcome customers to our newest store and share Under Armour’s commitment to performance, health and enjoyment to help everyone reach their sporting goals.”

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