‘The newly launched pastel collection is entitled Catch Me If You Can and inspired by the film ‘The Night at the Museum’
100% of the sales from this collection will be donated to BEHNOODE Foundation’s latest charity program to help out-of-school children in Africa.
BEHNOODE’s latest all-pastel summer suit collection evokes a classic aesthetic with a modernised approach through a “broken suit” offering in a luxurious blend of wool, silk and linen. The suit is crafted in two pieces; first, a two button deconstructed jacket, appropriately half-lined for the summer months and bearing a plaid pattern and signature mother of pearl buttons. The jacket is consciously paired with trousers that reflect the “broken suit” top with a comfortable half-elasticised waist and discrete but complementary pattern.
“This modern yet sophisticated fit takes inspiration from our archives. The shallow open pleats and side adjusters of the trousers add a sartorial flair with the wider lapel exuding masculinity. This special edition in virgin wool is a timeless and elegant addition to your formal wardrobe this Summer.” said Behnood Javaherpour, Founder and Creative Director at BEHNOODE.
Exquisite BEHNOODE materials enrich this deconstructed blazer and pleated trousers. The new linen and cotton satin fabric is cool and lightweight, qualities that make it ideal for warmer weather. Designed to highlight the male physique, the blazer offers slightly pronounced shoulders and close-fitting proportions through the chest. Angled pocket flaps and large peak lapels complete the style of the blazer while the leisure fit of the trousers offers comfortable, regular proportions in the seat and along the leg. The blend of cotton and linen fibers enriches the smooth effect of satin with a “rustic,” slubbed appearance making it the perfect day to night summer suit.
“A well fitted, tailored, and prestigiously made suit is a timeless piece for men. The suit is one of the most traditional aspects of menswear. Of course, like everything else in fashion, trends have evolved and or have been reinstated in the current modern version. The most beautiful aspect of the suit is that it is a vital part of a man’s wardrobe all year round. This summer, it’s the season of linens/seersucker, I played with pastels to make it cooler and refreshing to the eyes as we are expecting a sweltering summer this year.” he added.
The campaign was shot inside the museum and the concept was inspired by the novel ‘The Night at the Museum’
About ‘Catch Me If You Can’ BEHNOODE Summer 2021 Collection
“Art Meets Exclusivity” says Behnoode for this season’s limited edition Collectors Collection. Inspired by the magnificent architecture of the museum while encapsulating the poetry and grandeur of glass and ceramics as a backdrop. This rare timeless collection will truly become a collectors item.
Colour combinations harmonizing with the lavish opulent design of this historical museum.
Historical art exclusively combined to achieve a unique collector’s edition.
100% of the sales from this collection will be donated to BEHNOODE Foundation’s latest charity program to help out-of-school children in Africa.
Behnood Javaherpour was born into a family involved in design and textiles in Tehran; Iran. His father was the pioneer of designing and producing camping equipment in Iran at the time. Behnood’s mother was an antique dealer who was also involved in the thriving textile world.
As a child, Behnood grew up in a household of creativity and colour – hence his passion for art and design developed very early on in his life. Drawing and painting became second nature to him and he loved his little sketch book where he used to take everywhere with him. He spent his primary school years in Tehran and learnt about the different materials and fabrics from his dad’s trade. Behnood fell in love with the world of textiles and fabrics and started doing collage boards with different coloured materials to make garments for his sketches.
Behnood always had a special eye for fashion and was very curious and observant of the outfits people wore around him. He started to develop his passion for fashion as he grew into a teenager and believed strongly that he can have a major influence in this industry. He believed that due to socio-economic situation, Iranians were limited in their choices of clothing and that they became very distant and estranged with the world of fashion. He wanted to change that and the only way to do it was to master the industry through knowledge and experience.
Behnood moved to Italy at the age of 17 and whilst studying, he also started working with the local tailors learning the trade during his vacations. This experience was a huge learning curve for Behnood as he was able to learn the tricks of the trade first hand and gain the confidence required to create garments. He started designing and tailoring outfits and this became a full time job after he finished his high school. Behnood managed to save money and funded his further education at the Politecnico di Milano where he studied International Business and then later he went on to Instituto Marangoni to continue his passion and enthusiasm for fashion. He graduated in 2005 and by then his label Behnoode was established in Napoli. After years of successful business in Italy, Behnood has extended his brand into the Middle Eastern market where his outfits are popular amongst the young professionals. Behnood has also managed to inspire and attract the young Iranians with his unique yet simple designs and is proud to have been able to influence the fashion industry in that region. He strongly believed that one day he will bring back colour, design and style to his people and the Middle East, and today he has achieved this goal.
Behnood is fully committed to producing high quality, fun and unique designs for the global fashion industry.
Website: http://behnoode.com
