FENTY BEAUTY CANYON POP-UP WOWS MAKE-UP FANS AND DUBAI SUMMER SURPRISES SHOPPERS

Beauty fans can shop for the perfect look, the ultimate shade and the very best style in make-up at the Fenty Beauty Canyon, taking place at the Mall of the Emirates’ Fashion Dome.

Part of this year’s Dubai Summer Surprises (DSS) line-up of wonderful retail moments and interactive experiences, the pop-up offers visitors to the mall a chance to explore the latest products from Fenty Beauty, the world-famous brand founded by pop sensation Rihanna.

At the Fenty Beauty Canyon, which is open daily from 10am to 12am until 31 August, visitors are immersed in a world of creativity and beauty, with Fenty Beauty’s range of exciting complexion products on display, as well as the latest launched Gloss Bomb Heat Universal Lip Luminizer and Plumper.

Customers who purchase items at the Fenty Beauty Canyon, which is inspired by the natural beauty of the Dubai Desert, will receive an exclusive free gift as well as being able to learn about Fenty Beauty products, play games to win prizes and shop for the best items from the Fenty Beauty range.

Organised by Dubai Festivals and Retail Establishment (DFRE), DSS showcases Dubai as a fun, open, welcoming and safe destination, with all of the participating venues, stores and malls following the important health and safety procedures, including social distancing and the wearing of masks at all times.

Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall, Nakheel Mall and Circle Mall). For more information, log onto the website mydss.ae or follow @DSSsocial for the latest information.

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