AMIRI UNVEILS POP-UP STORE AT MALL OF THE EMIRATES

Los Angeles brand, AMIRI, offers an authentic translation of the Californian lifestyle and a relaxed expression of modern luxury, exclusively at the Mall of Emirates pop-up.

AMIRI, headquartered in Los Angeles unveils its pop-up store in Dubai.

The pop-up employs familiar touchpoints found across the brand’s Los Angeles flagship, bringing a West Coast sensibility to Dubai’s Mall of Emirates. Fluted concrete walls inlaid with minimal, curated walnut layouts offer an elegant and relaxed space for customers to explore the 1,120 square foot interior.

The pop-up introduces AMIRI’s Pre-Spring 2022 menswear collection — inspired by the foundation of all creative discovery: the workshop. A study of classic American workwear, AMIRI delivers a sophisticated interpretation of craft and artistic experimentation honed in its own L.A. studio.


About AMIRI –

AMIRI was founded in 2014 by the Los Angeleno CEO and Creative Director, Mike Amiri. From Mike’s foray into fashion with hand-embellished, one-off denim creations that riffed on the counter cultural milieu of his youth in ‘90s L.A., AMIRI is now an established global luxury fashion house, celebrated for its bold artistic vision and refined, world-class craftsmanship.

Today, AMIRI presents its menswear collection bi-annually at Paris Fashion Week and is available from some of the most renowned retailers worldwide, such as Bergdorf Goodman in New York, Galeries Lafayette in Paris, Selfridges in London and Joyce in Hong Kong. As its global presence grows, AMIRI remains faithful to its roots: each garment is still a labor of love, cut from the finest fabrics, produced in majority in L.A., and often even hand-finessed in-house. More recently, production of leather goods and tailored suiting moved to Italy.

Since 2018, Mike Amiri has been a member of the CFDA. In 2018, he was also nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and honored with the Emerging Talent Award at the Footwear News Achievement Awards. In 2019 and 2021, Mike was nominated for the Menswear Designer of the Year at the CFDA Fashion Awards.

For more information about AMIRI, visit AMIRI.com

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