DAMAS UNVEILS THE NEXT CHAPTER OF THE GAIA DIAMOND STORY

Damas Jewellery, the Middle East’s leading house of jewellery design, has achieved another milestone with the extension of its groundbreaking Gaia range, the region’s first lab-grown diamond collection, an innovation led by Damas in the region. Gaia is the diamond of tomorrow for the women of tomorrow, a brilliant selection of pristine, ethically made diamonds.

 Originally launched in 2021, Gaia is a one-of-a-kind diamond jewellery collection marked by exquisite craftsmanship and innovation. A testament to thoughtful elegance, each Gaia piece is a work of awe-inspiring design, with the extended collection offering more choice. The collection’s diamonds are authentically made by replicating the very same process diamonds are formed in nature, a process that is kinder to and gentler on the environment. Gaia’s lab-grown pieces bear all the hallmarks of mined stones and are certified and graded by international expert gemologists such as HRD Antwerp. 

A diamond, including lab grown diamonds are evaluated using the 4C’s – Cut, Clarity, Colour, and Carat considering the journey the diamond has been through from its raw form until it transforms into a jewel, how it has been cut, how flawless and clear it is, and based on its size. In Damas’ continuous pursuit to lead and innovate, it has beautifully introduced the 5th element to the 4C’s, which “Choice”.

This collection gives women the freedom and opportunity to purchase diamonds that reflect who they are. As authentic and radiant as they are attainably priced, the Gaia rock, be they Baguette, Half Moon, Oval or Round cuts, are among the largest diamonds available on the market, offering better value. The stunning range is made of 18k gold and offers consumers with a cultured appreciation for fine diamonds more choices to choose from, providing access to a glittering array of must-have options that can be worn day and night, including diamond stud and drop earrings, tennis bracelets, diamond necklaces, bangles, chokers, and engagement rings. 

The Gaia collection has been carefully curated for the women of tomorrow: discerning and aspirational luxury lovers that choose to be different and take pride in standing out. Gaia diamonds are for passionate and adventurous culture seekers with a strong sense of self; for women curious about the world and eager to try new things. Gleaming with plenty of character, Gaia pieces mirror the women they were designed for, being charismatic and unique. A different type of diamond, Gaia empowers women to be exactly that: different. 

Damas’ launch of its extended lab-grown range is the latest step taken by the brand to meet the demands of its customers. The jewellery house will be continuing brining innovation to the region with additional collections in the future. The Gaia diamond is a piece of emotional expression marking it as the perfect gift to yourself or others.

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